A new dawn had arrived with newly appointed Artistic Director David Hallberg at The Australian Ballet.

After interviewing our key target audiences, two things were clear:

1. Ballet audiences are deeply passionate about the ballet. How do we best provide them with engaging and rich content that helps them engage more deeply with The Australian Ballet?
2. Ballet audiences want to be able to buy tickets and view the latest performance information such as cast sheets easily and quickly.

We created a visually-led editorial-like website with a highly flexible design system. It included an easy-to-use integrated ticketing system and cast sheets that would update both in venue and online each night that supported print-at-home functionality.

Visit website: https://australianballet.com.au/